About us

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Women are at the heart of the Kérastase brand.

Providing luxury, personalized hair care so that every woman can experience her own, most exceptional hair and exult her femininity.

Inspired by our intimate knowledge of the modern woman and her very individual nature, Kérastase continues to create bespoke products and treatments that satisfy the simple desire for exceptional hair.

DIAGNOSE YOUR HAIR

MEET OUR NEW KERASTASE ICON

BEAUTY & BRAINS

Model, actress, and activist . Emily Ratajkowski is the ultimate beauty icon, and the muse to some of the most influential hairdressers. For her, hair is a symbol of empowerment. It is a power she, and Kérastase, are sharing with women around the globe. Get to know her secret to confidence.
GOLDEN GIRL: TONI GARRN

Model and activist Toni Garrn believes that true beauty radiates from the pursuit of a healthy lifestyle. A woman of wellness shares her most intimate hair care secrets.
THE GLAMOUR OF SUCCESS

For entrepreneur and style icon Margaret Zhang, creativity is everything. A very personal interview with an exceptional woman.

Pushing the limits of personalization

Every woman wants exceptional hair, but the solution is not the same for everyone. Hair type, scalp concerns, internal and external factors are some of the variables that can affect the health of the hair. It requires personal attention and expertise to resolve all of these factors into one very individual, yet perfect, head of hair. Kérastase creates innovative products and bespoke rituals for flawless results.

Redesigning luxury responsibly

With a fresh update on the classic Kérastase bottle, a new sense of personalized style and sustainable luxury comes to life. The modern silhouette takes on elegant, harmonious curves. Jewel-like caps feature gold tops to enhance the sensuality of indulgent hair rituals, each signified by its own special color.

2016

The new design heightens the luxury experience while reducing extra weight. Inspired by lightness, the caps alone save over 45 tons of plastic per year.

More sustainable

Finding inspiration in lightness, the new packaging is greatly reduced in weight.

25%
recycled materials
30
Tons of plastic saved per year thanks to recycled materials
45
Tons of plastic saved per year thanks to the new cap deisgn

A heritage of exceptional hair care

Since 1964, Kérastase has infused luxury with pioneering science, elevating hair care to the status of high-end skin care. Applications and textures became more sensual and pleasurable, a concept quickly embraced by a new generation of independent-minded women. New, personalized solutions included the introduction of enhanced cleansing, known as “bain,” and the signature 1-2-3 hair routine.

1. Bathe

2. Treat

3. Texturize

A unique crossroads between scientists & hairdressers

Kérastase was also the first line to endow the hairdresser with a more intimate role in hair care prescription, supported by the scientists of L’Oréal Advanced Research. Iconic products continue to benefit from the unique Kérastase blend of expertise and innovation with a deeply sensorial, personalized experience.

Pioneering Science

Our advanced research team challenges conventional knowledge of hair, actively seeking new discoveries, solutions and ingredients.

Hairdresser Expertise

Skilled hairdressers at salons in Paris, Tokyo, Shanghai, Rio de Janeiro and New York test treatments in real-life situations.

HISTORY

Since 1964, Kérastase has met the hair care wishes of the most demanding women in the world. These are the most iconic moments of an exceptional journey.

1964

The future begins when François Dalle fuses science with luxury hair care.
1974

The 70s are in full swing as Kérastase debuts its most enduring product: Bain Divalent.
1980

Introducing the first Kérastase Masque à l'Huile de Germes de Maïs hair mask.
1983 - 1986

Pushing the limits of science, Kérastase’s selection of Bains grows to seven.
1987 - 1989

Kérastase invents sun protection for hair, for 30 years of elegant, carefree summers.
1990

Luxury enters the high-tech era with an even greater diversity of choice.
2003

In hair loss prevention, Kérastase introduces Cure Anti-Chute, concentrated in Aminexil TM.
2007

Kérastase discovers a way to harness hair dryer heat, thanks to Ciment Thermique.
2010

Magical Elixir Ultime opens a new era of opulence in natural oils.
2011

Personalization continues its rise as Fusio Dose becomes the 1st treatment to be custom-blended by the hairdresser in the salon for each individual customer.
2013

Couture Styling, the guarantee of long-lasting hold and absolute freedom of motion.
2014

Kérastase unveils an all-new choreography: Discipline, the elegance of hair in motion.
2015

Guilty feelings are banished thanks to a new chapter in Résistance: Résistance Thérapiste.
2016

A promise is made: “Very personal care for exceptional hair.”
2016

"Very personal care for exceptional hair", marks a true evolution.
2016

Customer experience reaches a new high with exclusive, personalized Services
2016

Reinventing responsible luxury, Kérastase redesigns product packaging for greater sustainability.